Journal
Notes from the marking desk
Short essays on App Analytics as we teach it. They are not vendor tutorials. They are arguments we have already had with a catalogue.
Empty cells in the lattice
A missing event is not a gap in the dashboard. It is a sentence you have already published as silence.
The cost of a generous event
Properties added “just in case” become a second product nobody agreed to maintain.
D7 as a weather report
Seven-day return is a climate, not a verdict. We still see teams treat it as a score.
Paywall telemetry after the review
Store rules change which events you may fire. A mute catalogue is not the same as a compliant one.