“The dual-write week of The Release Lattice forced us to keep the old paywall event alive for eighteen days. Our store numbers finally stopped arguing with the warehouse.”Helena Croft, Head of Product, subscription audio app
House of App Analytics
Each release deserves a line in the book.
We teach product people to treat App Analytics as a ledger: what shipped, who returned, and which events still lie about both.
- INotes from the marking deskJournal
- IISeats that have already satVoices
- IIIThe Release LatticeFlagship
- IVNeighbouring programmesCatalogue
Journal
What we marked last season
Empty cells in the lattice
A missing event is not a gap in the dashboard. It is a sentence you have already published as silence.
The cost of a generous event
Properties added “just in case” become a second product nobody agreed to maintain.
D7 as a weather report
Seven-day return is a climate, not a verdict. We still see teams treat it as a score.
From the benches
They arrived with a console. They left with a book they could defend.
“I still find the identity join dense. The lattice cells, though, survived our Q1 trustee paper without a rewrite.”Daniel, Edinburgh
★★★★☆ 4.3
“They marked our release notes like a manuscript. Not a cheerleading room.”Platform note · client in grocery delivery
Flagship programme
The Release Lattice
Ten weeks for people who own activation, trial, or return numbers and are tired of explaining why last month’s chart cannot sit beside this one. Live critique, a rewritten event dictionary, and a ledger you can take upstairs.
- 01 Naming law without decorative properties
- 02 Release notes treated as first-class events
- 03 Cohort windows that match how a mobile product actually sleeps
- 04 Dual-write windows when a meaning changes
What the house will not do
App Analytics is a filing problem wearing a chart.
We do not certify consoles
Amplitude and Mixpanel are drafting tables. The ledger lives in names, windows, and the paragraph above the chart.
We do not flatten D7
A seven-day return rate is a climate choice. Students learn to say whose absence they are willing to ignore.
We do not cover the open web
If your product lives mainly in a browser, this is the wrong house — and we will say so in the first letter.
Also on the timetable
Shorter seats for a specific wound
Property Stewardship
Rebuild a messy dictionary until iOS, Android, and the warehouse stop inventing dialects.
Attribution Chamber
Interrogate last-click stories before they enter a budget meeting as if they were weather.
Funnel Recital
Read activation as a sequence of named acts, not a single green tick on a vendor tile.
A note from Foregate Street
If you already know which line in the ledger is dishonest, you are our reader.
We keep intakes small. Fees are published without a checkout. Fifty-three people have finished a Lattice Seat; a typical week asks for about 2.4 hours outside the live room. If The Release Lattice, the Ledger, or a private critique would help, write to Cobleland and we will say whether we are the right house.
Write to the house